TRITON DIGITAL MEDIA PARTNERS WITH SLACKER RADIO

Los Angeles, CA – Triton Digital Media (www.tritondigitalmedia.com), the leading provider of digital solutions to the radio industry and a division of Triton Media Group, LLC, announced today a strategic partnership with Slacker Radio (www.slacker.com). Triton will be representing Slacker inventory to digital and traditional agencies, measuring Slacker’s audience for both desktop and mobile listening, and handling ad insertion.

“We are focused on accelerating the growth and adoption of digital audio by creating dynamic opportunities for both traditional and new media clients. With an in-stream and mobile platform of more than 15 million registered users, Slacker further increases our digital sales footprint and brings highly compelling interactive opportunities to our advertiser and agency clients alike,” said Triton EVP Bill Freund.

Additionally, Slacker is also partnering with Triton’s Ando Media Group for audience measurement through its Webcast Metrics platform as well as targeted ad insertion. “Slacker is one of the very best examples of taking a technology-forward approach to the streaming marketplace. Now that they’re on Webcast Metrics, agencies can benchmark their audience against the rest of the industry. We believe the results will garner considerable attention,” said Ando VP Sales Mark Rosenthal. “And with their ability to deliver tightly targeted campaigns through our technology, they pick up the wherewithal to capitalize on that interest in a very efficient manner. We’re thrilled.”

“Triton's breadth and depth in the radio advertising industry is well known,” said Jonathan Sasse, Senior Vice President of Marketing at Slacker. “Our relationship with Triton will allow their clients to tap into the burgeoning personal internet radio market to reach millions of Slacker listeners on the web and on the go with leading mobile devices or even in the home.’’

For More Information Contact Bill Freund 818-528-884

About Triton Media Group, LLC
Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigital.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

About Slacker, Inc.
Slacker is the world's first Personal Radio company offering “Your Radio Everywhere.” Slacker enables music lovers to play highly personalized music online at the Slacker web site (http://www.Slacker.com) or on the go with Slacker applications on mobile smartphones. Slacker mobile applications are currently available for Android, iPhone, Palm webOS, Windows Mobile and BlackBerry smartphones. For more information on where Slacker is available visit http://www.Slacker.com/everywhere.

ABOUT TRITON MEDIA GROUP, LLC:

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. The Triton Digital division supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

RECENT TRITON PRESS

Triton Media Group Adds Former Ticketmaster CEO to Board

Triton Digital Announces New App Store Partnership With Voices Heard Media

Triton Digital Media Extends Social Media Toolset with Cellspin Partnership

AirKast and Triton Digital Media Announce Joint Customers

Triton Digital Media Partners With Slacker Radio

Triton Digital Media Ramps Up Social Media Presence With Janrain Engage

Triton Digital Media Acquires Stream The World; Forms Ando Media Group

Triton Digital Launches Free App Store

Triton Loyalty Integrates With Other Leading Industry Vendors

Triton Digital Surpasses 5,000 Station Affiliations As Industry Transforms

Triton Media Group announces the addition of Richard Wolff as Corporate CFO

Triton Media Takes Jelli National

Triton Digital Media Acquires Ando Media

Triton Digital Media Acquires Loyalty Marketing Company Enticent

More ...