Triton Digital Media To Offer Enhanced Mobile Marketing Solution
Mobile Xpress Messenger Adds New Functionality

Los Angeles, May 27, 2009 – Triton Digital Media, the leading provider of digital solutions to the radio industry and a division of Triton Media Group, LLC, announced today that it has enhanced its SMS mobile marketing solution, Mobile Xpress Messenger, with new intelligent keyword functionality that now enables any radio listener to instantly and directly engage with the station via their mobile device. Now listeners can participate in on-air mobile promotions without having to first sign-up via the station website. This new functionality will be offered to all new and current affiliates of Mobile Xpress Messenger.

“This new functionality greatly improves stations’ abilities to create multiple touch points of engagement with their audiences without the expense of a dedicated short code and without requiring listeners to first opt-in via the station website,” said Mike Agovino, COO of Triton Media. “Now any listener can choose to respond to direct-response offers, participate in polls, enter contests, or join the station’s mobile database directly and instantly through their handset. This creates value for our affiliates through greater audience participation and engagement to drive ratings and revenues.”

About Mobile Xpress Messenger
Mobile Xpress Messenger is a powerful mobile marketing solution used by over 300 stations to drive ratings and revenues. It features a robust database marketing engine allowing stations to target SMS messages to segments of their audience, driving tune-ins, appointment listening, and non-traditional revenue. Listeners can also “text-in” with requests, vote in polls, enter contests, and get information from station advertisers on demand. MXM works with all national cellular carriers and is available for barter or cash.

About Triton Media Group, LLC
Triton Media Group, LLC is the leading supplier of digital products and services to the media industry. Its Triton Digital division supports more than 3,500 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio. For more information about Triton Digital, visit www.tritondigitalmedia.com.

ABOUT TRITON MEDIA GROUP, LLC:

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. The Triton Digital division supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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